I designed and produced the 'Brand Book' for McCain’s Global Corporate brand refresh, outlining all of the new visual identity guidelines pertaining to the Employer brand.

The 'Brand Book' included a set of comprehensive and well defined style guides outlining the overall look and feel of McCain's new corporate visual identity, helping build a stronger, more recognizable brand profile that employees and future talent would recognize across all platforms. 

The creative direction, including the creation of the tactical guidelines and technical specifications themselves, as well as copywriting and design layout were all done by me.